Client Work

Evolve Pilates & Fitness

Brand + Social Media Strategy
Minnetonka, MN | Boutique Classical Pilates & Personal Training Studio

Evolve Pilates & Fitness was preparing to open a new boutique fitness studio in Minnetonka, offering Classical Pilates and personal training. As a new brand entering a competitive wellness market, Evolve needed to establish a strong digital presence, build brand awareness before opening, and create excitement among potential clients.

My Role

As the brand & social media strategist, I developed and executed a launch-focused marketing strategy designed to:

  • -Build brand awareness within the local community

  • -Educate potential clients on the value of classical Pilates

  • -Position Evolve as a premium, personalized pilates and fitness experience

  • -Generate interest and conversions ahead of and following opening

Strategy & Execution

  • -Developed Evolve’s social media strategy and brand voice to communicate a refined, welcoming, and educational approach to Pilates

  • -Created content pillars centered around:

    • -Classical Pilates education

    • -Strength, mobility, and movement benefits

    • -Instructor expertise

    • -Studio experience and community

    • -Memberships, classes, and events

  • -Built a consistent content calendar across Instagram feed posts, Reels, and Stories

  • -Created launch content to introduce the studio, instructors, services, and founding membership opportunities

  • -Developed storytelling-driven content designed to help potential clients understand what makes classical Pilates unique

  • -Supported pre-opening marketing through promotions, community partnerships, and event promotion

  • -Collaborated on partnership outreach and local brand awareness initiatives

Results & Impact

  • -Established Evolve’s digital presence from the ground up prior to opening

  • -Built community awareness and audience engagement leading into launch

  • -Increased visibility for classical Pilates and personal training offerings in the Minnetonka market

  • -Supported founding membership promotion and studio growth through strategic content marketing

  • -Created a foundation for long-term brand recognition and community connection

Defining You Pilates & Fitness

Social Media Strategy + Content Marketing + Community Engagement
St. Paul, MN | Boutique Pilates & Fitness Studio

Defining You is a long-standing Pilates and fitness studio with 20 years of community history. The goal was to modernize the brand’s digital presence, increase local awareness, showcase the studio’s unique offerings, and create more consistent engagement with current and prospective clients.

My Role

As brand & social media strategist, I developed and executed a content strategy focused on:

  • -Increasing brand visibility through consistent, intentional storytelling

  • -Highlighting the studio’s expertise, instructors, and community

  • -Educating potential clients on the benefits of Pilates and fitness classes

  • -Supporting promotions, events, and membership growth initiatives

Strategy & Execution

  • -Developed a social media content strategy aligned with business goals and audience needs

  • -Created content pillars around:

    • -Pilates education & benefits

    • -Instructor expertise

    • -Client community

    • -Studio culture

    • -Events, workshops & promotions

  • -Planned and produced Instagram content including Reels, Stories, and feed posts

  • -Created promotional campaigns for workshops, pop-ups, referrals, and studio initiatives

  • -Used storytelling-driven content to differentiate Defining You in the competitive fitness market

  • -Supported community engagement through interactive Stories, Q&As, and audience conversations

Results & Impact

  • -Strengthened brand consistency and online presence

  • -Increased Instagram engagement and audience interaction through educational and community-focused content

  • -Expanded awareness of Defining You’s Pilates and fitness offerings

  • -Supported promotion of studio events, workshops, and membership initiatives